Transformação digital: 4 passos para implementar em sua empresa
Não há empresa que, até este ponto, não tenha começado as discussões sobre transformação digital. No entanto, muito se fala sobre a estratégia e pouco sobre como colocar essa estratégia em prática. Então, o que as organizações devem fazer para que os planos de transformação saiam do papel e se tornem realidade?
Uma abordagem de transformação digital deve selecionar objetivos alcançáveis e descrever um caminho claro para chegar lá. Esse caminho deve ser traçado pela TI em conjunto com líderes das áreas para que os investimentos tragam os retornos e a eficiência que eram esperados.
No artigo de hoje, separamos 4 etapas para implementar a transformação digital na sua empresa e progredir da teoria para a execução prática! Acompanhe:
1. Determine o que “transformação digital” significa para sua empresa
Uma das coisas mais difíceis sobre a transformação digital é o fato de que não existe uma definição universal do que seja. Pergunte a diferentes CEOs, CTOs ou CIOs o que isso significa para seus negócios e você receberá uma resposta diferente a cada vez.
Isso não é surpreendente, considerando o fato de que existem tantos avanços tecnológicos disponíveis e que cada empresa tem diferentes clientes, processos e necessidades.
Portanto, tendo isso em mente, a primeira etapa crítica ao embarcar em uma jornada de transformação digital é estabelecer exatamente o que isso significa para sua empresa.
Olhe para o quadro geral e leve em consideração seus desafios, maturidade, indústria, concorrência, cadeia de valor, clientes, ecossistema e quaisquer outras variáveis que influenciam seu negócio. Use essas informações para definir o que a transformação digital significa para sua organização em seu próprio contexto específico, porque você precisa dela e o que você está tentando alcançar.
2. Invista no processo de datafication da sua empresa
Uma coisa é certa, sejam quais forem suas necessidades: transformar digitalmente sua organização requer dados acima de tudo. De acordo com a McKinsey, as organizações orientadas por dados têm 23 vezes mais probabilidade de adquirir clientes, 6 vezes mais probabilidade de reter clientes e 19 vezes mais probabilidade de serem lucrativas.
Para conseguir isso, a primeira etapa é atualizar os dados da empresa e investir no datafication, nome dado ao processo de fazer um negócio baseado em dados.
Esse processo envolve a coleta sistemática de dados de várias fontes e processos internos, e o uso de uma plataforma de inteligência de negócios (Big Data) para conseguir “ler” esses dados e transformá-los em ações. A ideia é tornar seu escritório, seus processos e seus produtos inteligentes.
Graças à alta disponibilidade de computação em nuvem e capacidade de processamento, bem como vários dispositivos conectados, tornou-se mais fácil e barato fazer isso.
Veja mais >> Pensamento digital vs. transformação digital
3. Estude os facilitadores de tecnologia do mercado
A próxima etapa é conhecer e entender as tecnologias que serão os facilitadores do processo de transformação digital. Vá além de tecnologias básicas e veja a próxima onda de facilitadores, incluindo automação inteligente, colaboração homem-máquina, Internet das Coisas e, claro, segurança da informação.
A segurança da informação pode não parecer parte importante da sua jornada de transformação, mas este é um erro cometido por muitas empresas. Isso porque qualquer nova tecnologia que seja implementada na sua organização precisa estar segura desde o início — do contrário, você corre o risco de tornar seus processos vulneráveis enquanto luta para implementar os controles apropriados.
Além dos facilitadores citados, a tecnologia móvel também está crescendo, dando espaço a uma força de trabalho que pode trabalhar de qualquer lugar. Mesmo a nuvem também está evoluindo, com ofertas de nuvem híbrida e a ampliação do XaaS, Everything as a Service, ou tudo como um serviço.
Ter uma visão holística das tecnologias que podem mudar sua organização te ajudará a encontrar os “matches” necessários entre seus objetivos e as ferramentas que te ajudarão a conquistá-los.
4. Desenvolva um mapa e consiga apoio da diretoria
Depois de ter uma estratégia e solução digital pensada, é fundamental que você obtenha a adesão dos executivos. Fazer isso não apenas mostra seu compromisso com a transformação digital, mas é fundamental para fazer seu projeto decolar — e para garantir o investimento necessário para isso.
Pode parecer um passo relativamente simples em comparação com a construção de uma estratégia de transformação digital inteira, mas pode levar algum tempo para obter a adesão certa, então é fundamental que você coloque isso em movimento o mais rápido possível, assim que tiver um plano sólido no lugar, claro.
Para conseguir a adesão, seu plano de transformação digital deve mostrar de forma prática como os objetivos serão conquistados. Por isso, construa um roteiro eficaz. Você não pode mudar tudo de uma vez, e você precisa ter um plano abrangente de como a sua transformação realmente funcionará.
O que você mudará primeiro, o que terá o maior impacto e gerará mais valor, e o que é um bloqueador inevitável para a progressão? Construir um roteiro para estabelecer quando tudo deve e precisa acontecer, como seu negócio mudará progressivamente e como será sua transformação digital em um determinado período é essencial.
Em um ambiente de negócios altamente competitivo, a implementação da transformação digital é o caminho certo para desenvolver o negócio e fazer a empresa crescer. Use estes 4 passos para construir uma base sólida para melhorar o negócio digital e economicamente.
Estabelecer uma estratégia sólida de transformação digital certamente ajudará sua empresa a encontrar novas oportunidades, abrir canais de vendas poderosos e, como resultado, aumentar suas receitas.
Gostou do nosso artigo? Veja também os 5 impactos da pandemia na transformação digital das empresas!
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