User Experience (UX): você sabe realmente qual é a sua importância?
A experiência do usuário, ou User Experience (UX), tem a ver com como uma pessoa se sente ao interagir com um sistema. Isso inclui um site, aplicativo móvel, software e basicamente qualquer forma de interação entre humanos e tecnologia. Mas por que essa tem sido a palavra da moda atualmente?
Quando estamos vendendo um produto, queremos que nossos clientes se sintam bem utilizando ele. Afinal, é isso que faz com que eles gostem do produto, continuem utilizando e divulguem a seus amigos e familiares. No mundo das aplicações digitais, o pensamento é o mesmo.
Seja para desenvolver um aplicativo externo, que será vendido ao público, ou para criar softwares internos que tornem o trabalho da equipe mais fácil, você precisa se preocupar na experiência que o usuário final terá utilizando o sistema para obter sucesso.
Abaixo, mostraremos como a experiência do cliente para que você possa entender por que o UX é importante!
O UX faz com que os usuários continuem usando a aplicação
O conceito mais importante e abrangente em todo o design UX é que pessoas reais usarão seu aplicativo. Essas pessoas têm experiências diferentes e operam em diferentes níveis de conhecimento relevante. Independentemente disso, a interface e a capacidade de mover de uma tela para outra devem estar claras para todos os usuários segundos depois de visualizar seu aplicativo.
Para simplificar, as pessoas não deveriam ter que lutar com uma aplicação para conseguir utilizá-la. Em vez disso, elas devem gostar de rolar e interagir com seu aplicativo.
Por meio de um design de UX adequado, a interação intuitiva orienta o usuário para uma ação desejada. Um excelente design agrega valor por meio da experiência do usuário, além de ajudar a direcionar esses usuários para o objetivo do produto.
Por exemplo, no caso do aplicativo da Uber, o objetivo é pedir um carro para transporte — um bom UX, nesse caso, significaria permitir que mesmo um usuário sem conhecimentos de ferramentas digitais consiga fazer isso em poucos segundos.
Mesmo que o UX possa, para alguns, ser simplesmente uma camada de design, ele realmente é o mediador entre o que você oferece e o consumidor. Ele pode decidir se o consumidor volta ou não para mais, ou deixa sua empresa em busca de opções menos complicadas.
O UX direciona seus investimentos para o que realmente importa
A experiência do cliente é tão importante quanto o preço de um produto para o mercado. Uma ótima UX é composta de elementos que ajudam você a construir a confiança entre seus usuários, que podem esperar que sua aplicação funcione e forneça o que eles precisam.
Existem vários elementos de um aplicativo que melhoram como o usuário se sente ao usá-lo. Ter a UX ideal envolve mapear cada um desses elementos para aprimorar a experiência do usuário. A grande UX pode ser caracterizada pelos seguintes elementos:
- Adaptabilidade. Você deve incorporar um design responsivo para que sua aplicação funcione adequadamente, independentemente do dispositivo que seu público use;
- Projeto. O design que chama a atenção é essencial para manter o público envolvido. Simplifique seu design para que seja esteticamente agradável em vez de distrativo;
- Funcionalidade. Seja um botão ou um link, cada elemento em sua aplicação deve funcionar e ter uma finalidade que faça sentido;
- Navegação. A grande UX facilita a navegação, ajudando os usuários a encontrar facilmente o que procuram, em vez de ter que abrir todas as telas sem parar;
- Usabilidade. A estrutura do seu aplicativo deve atender às necessidades dos usuários muito antes de eles saberem que precisam de algo;
- Valor. O design UX deve comunicar claramente o valor daquele produto digital para quem o utiliza.
O UX garante que a solução traga o retorno esperado
A experiência do usuário é muito importante, inclusive quando usuários finais são seus funcionários. Para alinhá-lo à experiência do cliente e aos objetivos de lucratividade, o design do seu aplicativo deve ser capaz de hipnotizar os visitantes em apenas uma questão de segundos, bem como mantê-los engajados em seu uso pelo maior tempo possível.
O conteúdo deve ser acessível e intuitivamente fácil de navegar. É por isso que o UX é uma das principais áreas em que você deve investir na hora de desenvolver um software ou aplicativo. Isso porque um UX deficiente pode fazer com que seus usuários optem por outras ferramentas.
Em outras palavras, quando estamos falando da transformação digital interna da empresa, isso significa que todo o seu investimento em uma nova solução para trazer eficiência vai por água abaixo se seus funcionários não a utilizarem.
O UX permite reduzir o tempo de desenvolvimento
Qualquer projeto de desenvolvimento requer uma grande quantidade de planejamento, design, produção e testes para desenvolver um produto final que atinja a função desejada. No meio do caminho, é comum que as coisas se percam e que muitas revisões tenham que ser realizadas até chegar no ponto desejado.
O User Experience pode ajudar a reduzir esses problemas. O design UX começa com uma extensa pesquisa de qual é o perfil médio do usuário da aplicação para que suas vontades sejam consideradas desde o primeiro passo do projeto. Isso permite reduzir o tempo geral de desenvolvimento, uma vez que o primeiro protótipo, por mais que precise de ajustes, já virá bem próximo do que era esperado.
A capacidade de guiar o usuário ao longo de um caminho desejado, ao mesmo tempo em que cria uma experiência gratificante, pode se tornar um grande diferencial. O design UX adequado é um ativo que diferencia o seu serviço dos concorrentes e retém clientes e usuários na sua nova aplicação.
Gostou de aprender a importância do User Experience? Entre em contato conosco e saiba mais sobre o design UX!
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