Por que a sua empresa deve utilizar e investir em UX?
Construir uma presença digital é mais importante do que nunca. Diante desse cenário, a transformação digital não é mais uma opção. Mas, sim uma necessidade para as empresas que desejam se manter competitivas no mercado. Além disso, automatizar e tornar os processos internos mais eficazes é essencial.
No entanto, isso não significa necessariamente que sua empresa deve possuir as soluções mais sofisticadas e caras do mercado. Ao contrário, ela precisa de um sistema modelado para as suas características específicas. Para isso, é preciso construir uma aplicação com o UX.
O UX, ou User Experience, não tem nada a ver com animações sofisticadas, mas com sim o quão confortável é para o usuário utilizar a solução. Em suma, um excelente design de UX torna uma aplicação fácil e agradável de usar e, como resultado, aumenta a satisfação do usuário.
Por mais que o UX já esteja entre nós há algum tempo, ainda existem muitas dúvidas sobre o porquê é importante investir na experiência do usuário. Abaixo, separamos algumas razões pelas quais sua empresa deve considerar o UX na hora de digitalizar seus processos. Acompanhe!
Razão #1: o design UX reduz os custos de desenvolvimento
E se disséssemos que o design UX adequado permite que você fique dentro do orçamento ou até mesmo corte os custos de desenvolvimento? Para entender como, precisamos examinar mais de perto os vários estágios do design UX.
Um bom design de UX é o resultado de pesquisa abrangente do usuário, design de arquitetura de informação, wireframing, prototipagem, teste do usuário e implementação final.
Os designers de UX passam horas redesenhando e aprimorando um aplicativo para atender às necessidades dos usuários finais. Assim, é possível eliminar refação e correção de possíveis erros que possam surgir pelo caminho. Para entender melhor, vamos falar sobre o processo de protatipagem.
Prototipagem
Os protótipos são entregas no design UX que simulam o produto final — como regra, esses protótipos são de média ou alta fidelidade. Dessa maneira, imitando a aparência do produto final, mas sem todas as funcionalidades subjacentes.
O objetivo de um protótipo é validar a ideia do seu aplicativo, permitindo que usuários reais o testem. Como regra, os designers de UX usam protótipos para testar a usabilidade (a facilidade de uso da interface de um aplicativo) e a viabilidade (qual tecnologia é necessária para alimentar o design de UX).
A prototipagem impacta o custo geral de desenvolvimento. Além disso, uma prototipagem eficaz pode manter os custos baixos. Assim, ajudando você a fazer uma estimativa com mais precisão, evitando o deslocamento de recursos e ainda tem a possibilidade de testar o conteúdo da aplicação, antes que ela esteja efetivamente em uso.
Razão #2: o design UX aumenta sua receita
Já se perguntou quais são os motivos que fazem com que você prefira um site a outro, quando eles fornecem efetivamente o mesmo conteúdo, variedade de produtos e preços? O design UX prova que o amor à primeira vista realmente existe. Uma interface amigável que atende às necessidades do usuário tem mais probabilidade de torná-los usuários fiéis.
Você pode achar que fazer com que seus colaboradores amem a solução não é importante. No entanto, quantas vezes já viu funcionários não utilizarem determinado software indicado pela empresa, para optar por um outro sistema mais simples e fácil de usar?
Por anos, isso gerou retrabalho e falta de integração nos processos internos — e esse não é o objetivo da transformação digital. Pelo contrário, transformar seu negócio digitalmente significa integrar todas as atividades, de forma que uma tarefa passe de um setor a outro e seja concluída sem obstáculos.
Possuir uma solução que seus colaboradores gostem de usar, portanto, é fundamental para garantir total adesão e não acabar vendo seu investimento não gerar os retornos que esperava.
Vamos dar uma olhada em alguns elementos de um design UX de sucesso que podem ajudá-lo com isso:
- Fácil de usar: a facilidade de uso impacta diretamente na adoção da ferramenta. Os indicadores de um aplicativo fácil de usar incluem navegação intuitiva, integração útil e padrões de design UX que não requerem tempo para aprender. Se sua solução estiver em conformidade com as regras de usabilidade geralmente aceitas, os usuários têm maior probabilidade de realizar as interações desejadas;
- Número reduzido de etapas: em um mapa da jornada do usuário, um usuário realiza um certo número de interações (“etapas”) que o ajudam a atingir seu objetivo com a solução. Quanto mais etapas forem necessárias para os usuários atingirem seus objetivos, menos motivados eles ficarão para alcançá-los.
Razão # 3: o design UX evita que você desperdice recursos
Ao investir em melhores soluções de design UX, você pode evitar o desperdício de recursos humanos, tempo e dinheiro. Seus “recursos humanos” são todas as pessoas envolvidas na criação de seu produto. Infelizmente, quando os funcionários não são bem gerenciados, o resultado pode levar às perdas financeiras.
O tempo é um recurso valioso que impacta diretamente o lado financeiro de um projeto. Anteriormente, mencionamos que o design UX ajuda a evitar o aumento de recursos com a ajuda de prototipagem e teste do usuário. O teste do usuário (ou usabilidade) simula situações em que um usuário final realmente usará seu produto.
Dessa maneira, todos os envolvidos nos processos de entrega de um aplicativo, incluindo designers e desenvolvedores, passam muito tempo trabalhando em estreita colaboração com o aplicativo.
Assim, essa proximidade leva ao comprometimento e as pessoas próximas a um projeto nem sempre podem ver as falhas que são evidentes da perspectiva de um estranho. Em outras palavras, os testes de usabilidade tentam superar esse viés.
No estágio de teste de usabilidade, os usuários ajudam os designers de UX a garantir que o aplicativo seja conveniente e fácil de usar. Podemos verificar vários elementos durante o teste do usuário: o tamanho dos botões (são fáceis de interagir?), fontes (são legíveis?), o posicionamento dos blocos, a sequência de etapas e assim por diante.
O design UX tem impacto direto no sucesso da aplicação que sua empresa precisa. Nesse sentido, ao optar por uma fábrica de software que se baseie no UX para entender as necessidades da sua empresa e dos seus usuários será possível garantir o melhor ROI para seu investimento.
Gostou do nosso artigo? Aproveite e aprenda mais sobre Design Thinking e como essa técnica, aliada ao UX, pode trazer benefícios à sua empresa!
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